Channel Strategy & Performance. Paid Search: Oversee strategy and performance across Google Ads and Microsoft Advertising (Bing). Paid Social: Own strategy and performance across Meta, TikTok, and possibly YouTube.
Serve as the primary legal point of contact for all Servicing matters throughout the entire HEI lifecycle, from origination through settlement.
Business Partnership & Strategic Initiative Support (70%). Legal Guidance: Advise on diverse legal and regulatory matters, including data privacy, artificial intelligence deployment, dispute resolution.
Creating compelling, strategic copy, with the goal of reaching and engaging homeowners, creating awareness, educating stakeholders, and generating leads.
Audit the current Segment inventory, consolidate duplicates and naming drift, and establish a governed object-action naming convention. Build and maintain the tracking plan, keeping it to a navigable size, and deprecating events deliberately as the product changes.
Engage with inbound leads to provide compliant information while connecting with empathy to understand each homeowner's circumstances.
Engage with inbound leads to provide compliant information while connecting with empathy to understand each homeowner's circumstances.