Lead cross-functional marketing initiatives across content, demand generation, events, communications, and sales enablement to build awareness and generate qualified leads for Coinbase's infrastructure products.
Coinbase · 1mo ago
Own end-to-end global strategy and execution across paid social (Meta, TikTok, Snap, Reddit) and mobile user acquisition (mobile display) to hit aggressive new user acquisition and efficiency targets.
Lead Strategic Narratives: Drive the communications strategy for high-stakes legislative and regulatory initiatives to ensure a fair and predictable environment for the crypto economy.
Own the design and delivery of reliability projects and features that improve resiliency across Coinbase's service environment in partnership with other engineering teams.
Own end-to-end risk controls for ATO and scam prevention, scaling processes to maintain coverage as the business expands into new products and regions.
Own and manage a portfolio of partnerships end-to-end, driving execution against commitments, resolving blockers, and ensuring partners deliver on agreed milestones and KPIs.
Own end-to-end financial deliverables including forecasting, reporting, and analysis for your business partners, ensuring the annual budget and monthly planning cycles are met with precision.
Own a portfolio of trading product domains, including support contact rate reduction targets, launch readiness, and performance scorecards across approximately half of the global trading CX scope.
Own the full recruitment lifecycle from role intake through close for complex, senior-level searches across your Core portfolio.
Own AI-informed capacity planning across CX Operations, incorporating hybrid human-AI staffing models, scenario planning, and automation-driven productivity assumptions into workforce strategy for existing lines of business and new product launches.
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