Washington, DC, Skills
Full job description
Shield sells to a defined set of program offices, commands, and decision-makers across the U.S. Army, U.S. Air Force, and U.S. Special Operations Command. Each pursuit involves a small number of stakeholders, long acquisition timelines, and specific capture milestones. Our business development and capture teams need account-level marketing programs that reach the right stakeholders at each stage of a pursuit.
We're looking for a Field Marketing Manager to plan and run ABM and field marketing programs for Army, Air Force, and SOCOM customers. Reporting to the Director of Field Marketing, Americas, you'll work closely with capture managers and BD leads to support pursuits for V-BAT, X-BAT, Hivemind, and other Shield products. You'll use events, direct engagements, digital, and content to engage target accounts, and report on how those programs contribute to pipeline.
What you'll do:
- Build and maintain tiered target account lists and buying group maps with capture and BD leads.
- Develop account plans tied to capture milestones such as RFIs, industry days, demonstrations, and proposal submissions.
- Execute multi-channel account programs that combine targeted advertising, tailored content, direct outreach, and events.
- Support Shield's presence at tier one events, including AUSA Annual Meeting, AFA Warfare Symposium and Air, Space & Cyber Conference, Army Aviation Warfighting Summit, and SOF Week, with a focus on target account meetings and follow-up.
- Plan and run small-format engagements for priority accounts, such as roundtables, demonstrations, and regional events near key installations and program offices.
- Track account engagement and report on account coverage, meetings, and pipeline influenced.
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