Washington, DC, Full job description
Shield is seeking a marketing manager to expand our paid media function with a dedicated focus on audience-first growth. This role builds on our current paid media efforts with a sharper focus on paid channels, audience targeting, and measurable growth.
This is not a standard demand generation role. Shield's audiences are highly specific, distributed across specialized communities, and often difficult to reach through generic B2B or consumer marketing playbooks. We are looking for someone who is genuinely curious about who these people are, where they spend time, what they care about, what signals indicate intent or influence, and how paid media can help us reach them with precision and credibility.
You will work on paid media strategy and execution across priority audiences, with an emphasis on paid social and video channels such as LinkedIn, Meta, X, Reddit, and YouTube. You will also help us explore DSPs, display, programmatic, out-of-home, and other paid channels that can support more granular talent, stakeholder, and influencer targeting. The right person has real hands-on paid media experience, strong audience instincts, and the ability to apply best practices from other industries to a new and challenging defense technology context.
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