PR Manager (North America)

At Hurtigruten, we believe travel should be about more than just the journey.

Since 1893, we've been connecting people, places and communities along the Norwegian coast, offering guests an authentic way to experience one of the world's most extraordinary destinations.

With more than 130 years of Norwegian heritage, unparalleled local knowledge and a deep connection to the communities we serve, we're proud to be a leader in responsible, experience-led travel. From our iconic Original Coastal Express to our premium Signature voyages, we bring guests closer to the landscapes, culture and people that make Norway so special.

We're looking for an experienced PR Manager, North America to help shape our brand story across the United States and Canada. Reporting into the Head of International Communications, this is an exciting opportunity for a media savvy communications professional who thrives on building relationships, uncovering compelling stories, and generating impactful earned media coverage.

If you're passionate about travel, storytelling, and creating meaningful brand visibility, we'd love to hear from you.

What You'll Do

As our North America PR Manager, you'll play a key role in enhancing Hurtigruten's visibility and reputation across the region.

You will:

• Lead day-to-day media relations activities across North America
• Build and maintain strong relationships with travel, lifestyle, business, and consumer media
• Act as the primary press contact for regional media inquiries, interviews, and press opportunities
• Identify newsworthy stories, trends, and media opportunities that support commercial objectives
• Develop and adapt press releases, media pitches, executive messaging, Q&As, and briefing materials
• Support the execution of regional and global communications campaigns
• Coordinate press trips, media events, interviews, and campaign activations
• Work closely with marketing, commercial teams, and international communications colleagues to ensure alignment
• Monitor the media landscape and provide strategic insights and recommendations
• Track coverage, evaluate results, and report on performance
• Support issues management and crisis communication activities when required

What You'll Bring

Required Experience

• 5+ years of experience in public relations, communications, media relations, or corporate communications - prior cruise or travel industry experience is highly preferable
• Strong track record securing earned media coverage and executing successful PR initiatives
• Established relationships with North American media, particularly within travel, tourism, cruise and lifestyle sectors
• Exceptional writing, editing, and storytelling skills
• Experience creating press materials, media pitches, briefing documents, and spokesperson messaging
• Experience organising and hosting media events, press trips, and interviews
• Strong project management and stakeholder engagement skills
• Excellent written and verbal English communication skills

What We're Looking For
You are:

• Organised and comfortable managing multiple priorities, with a self-starter mentality
• Curious about travel, media, culture, and consumer trends
• Commercially aware and audience-focused
• Collaborative and energised by cross-functional teamwork
• Calm under pressure and able to make sound judgments
• Passionate about sustainable and responsible travel

What we offer:

• A dynamic and inclusive work environment where your ideas are valued
• Staff rates on our ships for you and your family
• A competitive benefits package, which includes paid medical, dental, vision insurance, and retirement benefits
• 2 weeks paid vacation, 9 days paid personal sick-leave
• Salary: USD $100,000 - $110,000 per year (exempt)

Ready to Apply?

If you're excited about building media relationships, crafting compelling stories, and helping shape the future of one of the world's leading expedition travel brands, we want to hear from you.

Apply today and join us on our journey of exploration.

Additional info

• Candidate must have the legal right to work in the United States and must reside within the Eastern or Central Time Zone of the United States.