Senior Product Marketing Manager

We are looking for a Senior Product Marketing Manager to build and lead product marketing for a B2B SaaS company serving the construction sector. You will partner closely with Product, Sales, Customer Success, and regional marketing teams to sharpen positioning and support adoption across multiple markets.

• Own positioning and messaging across customer segments, buyer personas, and geographic markets.

• Build the product marketing function, including auditing existing work, creating a playbook, and putting it into practice.

• Lead go-to-market strategy and execution for product, partner, and feature launches.

• Develop sales enablement materials such as battlecards, competitive guides, one-pagers, ROI calculators, and demo scripts, and coach teams on active deals.

• Collaborate with cross-functional leaders to improve how construction companies discover and adopt the product.

• Design AI-enabled workflows for competitive monitoring, customer research synthesis, content drafting, and enablement creation.

• Lead positioning and messaging for a website rebuild.

• Turn customer interviews, win/loss data, and market signals into actionable insights and customer evidence.

• Build customer advocacy for references, case studies, and events, and advise regional marketing managers on messaging.

Fully remote in Canada.

• Five to eight years of B2B SaaS product marketing experience, including experience marketing to established, process-heavy industries.

• Experience building a product marketing function from the ground up and contributing within established product marketing teams.

• Background owning product marketing for SaaS businesses serving organizations with $10 million or more in annual recurring revenue and fast-paced sales cycles.

• Experience managing product marketing across multiple regions and leading cross-functional go-to-market launches.

• Ability to work independently and effectively in an evolving function with limited structure.

• Construction technology or property technology experience is helpful, as is experience marketing to technical or field-based buyers.

Base salary: $130,000 to $160,000 annually. Visa sponsorship is not available. Equity and other benefits were not specified.