Senior Product Marketing Manager

A B2B SaaS company serving the construction sector is hiring a Senior Product Marketing Manager to build its product marketing function and lead go-to-market strategy across multiple regions. This role works closely with Product, Sales, Customer Success, and Marketing leadership to clarify complex products and support customer adoption and pipeline growth.

• Own positioning and messaging for customer segments, buyer personas, and markets across North America and Australasia.

• Build the product marketing function by assessing current materials, creating a playbook, and putting it into practice.

• Lead go-to-market planning and execution for product, partner, and feature launches across four markets.

• Develop sales enablement resources, including competitive guides, one-pagers, ROI tools, and demo scripts, and coach teams on active deals.

• Partner with Product, Sales, Customer Success, and Marketing on how customers discover and adopt the product.

• Develop AI-supported workflows for competitive research, customer insights, content creation, and sales enablement.

• Lead positioning and messaging for a website rebuild.

• Turn customer interviews, win/loss data, and market research into actionable insights and customer evidence.

• Support regional marketing managers with messaging and positioning across demand generation channels.

Remote within the United States. Primary location: Austin, Texas.

• Five to eight years of B2B SaaS product marketing experience, including work with established businesses and fast-paced sales cycles.

• Experience building a product marketing function from the ground up and managing work across multiple regions.

• Ability to work independently in an evolving environment and collaborate across Product, Sales, and Marketing.

• Experience marketing to construction, property technology, or other traditional, process-heavy industries is valued.

• Familiarity with construction platforms such as Procore or Autodesk Construction Cloud, AI and machine learning tools, CRM platforms, and marketing automation.

• Must be authorized to work in the United States without visa sponsorship.

Base salary: $130,000 to $160,000 annually. Visa sponsorship is not available.