West Regional Sales Manager

Fior di Sole is seeking a West Regional Sales Manager to grow market share and sales across the Western territory. As the brand’s lead in the region, you will build a deep understanding of each market, develop and execute growth strategies alongside our distributor partners, and personally represent the Fior di Sole portfolio to the most influential on-premise and retail accounts. This role balances distributor management with hands-on fieldwork. You will set clear performance expectations for distributors across all channels, hold partners accountable to their goals, and present our wines with enthusiasm, refinement, and finesse in a way that reinforces our brand message. The ideal candidate brings supplier- and/or distributor-level management experience and a genuine drive to win.

Reports to: Director of National Sales

Classification: Exempt, Full-time

Territory: CA, OR, WA, AK, HI, NV, AZ, UT, CO, ID, MT, WY, ND, SD, NE

Salary Range: $120,000–$150,000 annually

Core Responsibilities:

• Own the business across the assigned territory, with full accountability for depletions, pricing, programming, and profitability.
• Build market plans and programming with distributor partners to achieve volume and distribution goals.
• Set clear performance expectations for each distributor, track results, and coach partners to succeed.
• Balance distributor management with fieldwork, calling on accounts across on-premise and retail channels.
• Build and maintain relationships with the territory’s top key accounts.
• Ensure distributor partners consistently execute Fior di Sole brand standards in market.
• Lead market introductions of new wines and new brands.
• Other duties as assigned.