Associate Director, Digital & Growth

The role
You'll build and lead Digitalzone's digital and growth function and own our inbound engine: what attracts the right accounts, how they're scored and routed, how fast they're followed up, and how much of it becomes revenue. You'll own two of our four revenue motions outright, winning new logos Sales already sees and new logos we have no relationship with yet. This is a build role for someone who brings the ideas, sets the standard and makes the calls.

What you'll own

The inbound engine, lead to revenue

• Set the digital and growth strategy, own the budget, and reallocate it on performance.
• Report monthly on how effectively leads become pipeline and bookings, and fix what the numbers show.
• Build the product-led path for our Product with Product Marketing: interactive demo, free product experiences, signal-qualified accounts routed to Sales.

• Accelerate: move deals Sales already sees by getting more of the buying committee into our rooms and our programs.
• Acquire: win accounts with no relationship yet, through enterprise ABM, agency, partner marketing and a focused target account list.

• Lead a team of five: a Web Experience Manager, a Lifecycle Marketing Manager, two Field Marketing Representatives for events, and a Social Media Content Producer from July.
• Set paid media strategy and the channel mix with our Ad Operations specialist, who executes on a dotted line to you.
• One outreach standard across every event: who gets invited, how they're reached, how rooms fill.
• The marketing scorecard: definitions agreed with RevOps, each channel's reporting rolled into one monthly view.

• At 6 months: a baseline for lead-to-revenue conversion; every target account reached and reported monthly; the paid budget fully deployed; the team hired and running to a scorecard.
• At 12 months: inbound and event-sourced pipeline you can trace to bookings; Third Eye demo goals met from inbound; reporting that takes hours, not days.

• 8+ years in B2B digital or growth marketing, including 3+ years leading a team.
• You've built or rebuilt a digital function, not only run channels inside one.
• Hands-on depth in paid media (LinkedIn, programmatic, display), ABM and marketing automation (Pardot or similar) with Salesforce.
• A measurement framework you built that leadership used to make decisions.
• You use AI in your own workflows and can show where it made your team faster.

• Launching or scaling a SaaS product with a demo-led or product-led motion.
• A company moving from services to software.
• Events-driven acquisition, partner co-marketing, AEO/GEO.