Director of Marketing – Digital Growth

Remote | Midwest | Full-Time

Salary: $135,000–$155,000 annually

Ready to Make Marketing Dollars Work Harder?

At McCready Law, we're looking for a Director of Marketing who loves building campaigns, analyzing results, solving problems, and turning great marketing into real business growth. We're a growing personal injury law firm with ambitious goals, and we're looking for someone who can help us reach them.

This isn't a position where you'll simply oversee agencies, attend meetings, and review reports. We're looking for a hands-on marketing leader who understands the digital landscape, knows what works, and isn't afraid to jump into the details.

If you enjoy digging into Google Ads, improving SEO, figuring out why a campaign isn't converting, and finding smarter ways to generate qualified leads, we'd love to talk.

What You'll Be Doing

• Lead and execute the firm's marketing strategy with a strong emphasis on digital lead generation and measurable results.
• Actively manage, optimize, and evaluate paid digital campaigns, including Google Ads and Microsoft Ads.
• Oversee SEO, local search, website performance, landing pages, content, and digital advertising.
• Analyze marketing performance, including qualified leads, cost per lead, conversion rates, and cost per signed case.
• Work closely with our Intake team to understand lead quality and improve conversion opportunities.
• Manage marketing agencies, vendors, budgets, and internal resources while holding everyone accountable for results.
• Identify underperforming campaigns, troubleshoot problems, and implement improvements.
• Develop creative marketing initiatives that strengthen our brand and expand our reach.
• Ensure marketing materials comply with applicable legal advertising requirements and firm standards.
• Provide clear reporting and actionable recommendations to leadership.